Murray Rockowitz is a fine art portrait photographer located in the San Francisco Bay Area.
Bay Area Photographer, Murray Rockowitz, well known among collectors of fine art portrait photography for his insightful and beautifully crafted portraits, has served private and commercial clients throughout the world for over 27 years.
In his studio and on location Murray strives in helping people bring forth their true essence. While embracing the medium of digital capture and printing, he maintains his strong commitment to film and silver gelatin printing. ?While I appreciate and use the creative tools of digital photography, the esthetic of traditional B&W photography pleases me like no other. It is still very satisfying exciting to produce individual prints in the darkroom, I love it?, Rockowitz says.
As a photographer, he is not only an artist but also storyteller and a documentarian. Murray shares his passion and knowledge of photography; having taught at Napa Valley College, the Petaluma Arts Center, guest lectures in various institutions, and currently through SSU, workshops in his studio and other venues to inspire, teach and learn with his students.
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Interview Q&A
How long have you been in business?
26+ years
What is your primary product or service?
Portrait photography, business portraits, PR Portraits, Fine art B&W Portrait Photography, Insightful portraits of people from the womb to elder hood.
How did you first become interested in your line of business? (if owner) - What is your background? (If owner or store manager)
I came to California from Rochester, NY with a used Kodak Retina llC and a hand held meter my Dad gave me when I was in my 20�s in 1975. My eyes opened wide; it was the first thing in my life that impassioned me, I was smitten and became obsessed. I taught my self, for a few years, then studied with Morrie Camhi and others.
How do you differentiate yourself from other businesses in your category and area?
I make insightful, compelling portraits of people like none other around.
For Black & White I STILL USE FILM, and produce beautiful hand made Gelatin Silver Prints in the darkroom (there is nothing like it). For color digital is truly magnificent.
I am able to help people be who they truly are, in front of my camera.
How many locations do you have and do you have plans to expand?
One location.
I plan to keep doing what I do best, and expect it to keep getting more valuable, unusual, and to grow with time.
Provide detailed directions to your location
Murray Rockowitz Studio Directions
From the south:
101North, exit the first Petaluma exit, Petaluma Blvd, S. and follow the road, pretty much straight (approx. 1-2 mi.), when you see the movie theater the street will become Petaluma Blvd. N. one block later, 11/2 blocks after that, you will see a Starbucks on the left side of the street, directly across from there is a parking lot, one way going out that you may not pull into, but which is where the entrance to my studio resides. If you can park on the street there, do so, if not go to the end of the block, turn right, and take the first right onto Water Street, and look for parking, the street will make a turn to the right (1/2 block), which will put you in front of my studio entrance, 128 Petaluma Boulevard North, a black awning over the door, has my name on it.
From the North:
101 South, exit E. Washington St. Turn right (West) proceed about 1 mile. Passing the Train Depot (Visitor�s Center), a shopping center (small), take the next left on Water Street (cobblestone) and park when you are able. One half of the block the road turns right and brings you directly in front of the entrance to my studio, 128 Petaluma Blvd. N., a black awning over the door with my name on it.
707 765-1972, if you need.
What type of payments do you accept?
Checks, cash, credit cards, pay pal
Which areas do you service?
Primarily the San Francisco Bay Area. However, I do travel throughout the world.
Who owns your company or runs daily operations?
Murray Rockowitz
What are your hours of operation?
Tuesdays - Saturdays, 9-5 and by appointment
What is the best compliment anyone can give you?
You have portrayed the essence of who we are in the portraits you made for us. they are beautiful, thank you.
What is your favorite quote or Bible verse?
�The advice I like to give young artists, or really anybody who'll listen to me, is not to wait around for inspiration. Inspiration is for amateurs; the rest of us just show up and get to work. If you wait around for the clouds to part and a bolt of lightning to strike you in the brain, you are not going to make an awful lot of work. All the best ideas come out of the process; they come out of the work itself. Things occur to you. If you're sitting around trying to dream up a great art idea, you can sit there a long time before anything happens. But if you just get to work, something will occur to you and something else will occur to you and something else that you reject will push you in another direction. Inspiration is absolutely unnecessary and somehow deceptive. You feel like you need this great idea before you can get down to work, and I find that's almost never the case.�
― Chuck Close